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Small towns are truly special places. They have a sense of pride in both the community and each other that is hard to surpass.

Living in Rural America for most of our lives, our souls belong to small towns and the people that make them such amazing places to live. At Small Town Soul, we work directly with town leaders, small business owners, and non-profits through mentoring and training to develop strategies that get results. We are dedicated to helping rural towns and small businesses reinvent themselves and thrive.

the challenge

Most rural towns and businesses have small budgets,
limited resources, and struggle with how to effectively and efficiently market themselves.
 That's where we come in!

For Towns

Training and Resources to help:

Recruit new businesses

Offer training to downtown merchants

Effectively use social media

Increase department collaboration

For Businesses

Training and Resources to help:

Increase your online presence

Reach more customers

Develop community partnerships

Simplify your social media strategy

Kitty McCammon

Business Owner

Blue Ridge Designs and The Firehouse Inn

When it comes to marketing, I always call Leniece Lane from Small Town Soul. She quickly points me in the right direction to accomplish my goals. If it is something I can learn how to do myself, she will teach me. If it is something better left to a professional, she will do it for me. Most importantly, she helps me know the difference.  At the end of the day, it somehow all gets done and I know I have a friend that is always on my side.  

Doug Barrick

Town Manager

Rutherfordton, NC 

The Team at Small Town Soul has been an absolute pleasure to work with, they understand the challenges faced by small towns and have afforded Rutherfordton a new way to market and grow our online presence that breaks traditional market firm molds. They get Main Street and they genuinely want the Town and our business community to thrive.

Shelly & Paul Gref

Business Owners

Copper Penny Grill

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