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Giving Rural Communities the Tools to Succeed

Small towns are truly special places. They have a sense of pride in both the community and each other that is hard to surpass.

Living in Rural America for most of our lives, our souls belong to small towns and the people that make them such amazing places to live. At Small Town Soul, we work directly with town leaders, small business owners, and non-profits to develop strategies that get results. We are dedicated to helping rural towns and small businesses reinvent themselves and thrive.

We are a full-service marketing agency that offers training courses, branding, website design, marketing strategy, social media management and other consulting services. You can view more details on our services as well as see examples from our portfolio by clicking on one of the sections below.


training and workshops image

workshops & coaching

Our programs speak directly to the challenges faced in rural communities and provide out-of-the-box solutions to help you overcome them. In-person and online

social media management service facebook, instagram, tik tok

social media


Our plans cover a variety of services including social media audits, monthly posting, content creation, story-telling, ad campaigns or complete social management from start to finish. Pricing plans are flexible with no minimum contract required.

branding and marketing strategy

branding & marketing strategy

Our services don't stop at brand design. We dive deeper to create a robust marketing strategy that guides you in implementing your new brand across all platforms.

a person with a vision disability trying to access a website

ADA website Compliance

Is your site meeting new ADA compliance regulations? It is hard to keep up with requirements and manage changes. We can handle all of that for you at a price that is affordable and provides a layer of protection against legal litigation.

website design services



From a simple landing page to more complex websites, our team can help bring your vision to life. We offer affordable pricing to fit your budget and needs.

small businesses on rural main street

Main Street Programs

We have been working with Main Street Programs for over 10 years!  We know Main Street and love working with these communities. We offer a services tailored to help you meet program requirements and get more done.

How are your trainings different?

That's a great question...we're glad you asked.


There are tons of courses on the market that speak to individual elements, but there are very few that provide an A to Z solution with actionable items that can make a difference in your marketing efforts immediately.


Small Town Soul courses and workshops are customized for businesses, organizations and small town municipalities that face unique challenges due to their rural location. The techniques used to reach customers in urban areas don't always apply in smaller markets. Our programs speak directly to the challenges faced in rural communities and provide out-of-the-box solutions to help you overcome them.

Affordable Programs

Small Town Soul helps you navigate the ever-changing world of social media, website design, pr, advertising and other marketing channels by training you to Think Like a Marketer.  We empower you to take control of your marketing efforts and be successful on a limited budget without getting discouraged or frustrated. Check out our training programs below and let's get started!

Mentorship & Coaching

We provide 1:1 or group coaching and mentorship programs. Each program is customized based on the skills you want to focus on. Examples include public speaking, time management, goal setting, communication and presentations. Many times clients come to us to overcome their fear of presenting ideas to coworkers, anxiety or stress from being overwhelmed in their position or simply to get assistance in better managing their tasks.

Don't Take Our Word For It

When it comes to marketing, I always call Leniece Lane from Small Town Soul. She quickly points me in the right direction to accomplish my goals. If it is something I can learn how to do myself, she will teach me. If it is something better left to a professional, she will do it for me. Most importantly, she helps me know the difference.  At the end of the day, it somehow all gets done and I know I have a friend that is always on my side.  

Kitty McCammon Business Owner: Blue Ridge Designs and The Firehouse Inn

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